breakdown services

OVERVIEW
Breakdown Services is an agency that provides casting services (script distribution, project and audition management) for studios executives, media networks, casting directors, and actors. Enterprise is a software used by studio executives to view and manage audition tapes sent from casting directors.

My task was to improve the existing workflow and address any pain-points. Weekly design sprints were established. After each approved iteration, they were presented to the users. I also created a cohesive visual identity when designing digital assets for social media marketing.

SKILLS UTILIZED
User Research, User Journey, Information Architecture, Design System, Wire-framing, Prototyping
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SOFTWARE TOOLS
Sketch, JIRA, Illustrator

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1) PRESENTING
• show latest iteration of design based on feedback
• collect data

2) FEEDBACK
• ask the user questions about their experience
• create personas & user goals

3) SCOPE
• establish timeline to
• brainstorm ideas
• prioritize features

4) DESIGN
• redefine UI
• create wireframes, user flows, and interactive mockups

DESIGN PROCESS

STEP-BY-STEP PROCESS
A weekly 4-step process has been created in order to streamline the workflow.

WHAT I LEARNED

IMPORTANCE OF USER TESTING & INTERVIEWING
Knowing who you're designing for and how they interact with your product is just as important as knowing how to design. Asking the important questions can make or break a design.
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ADAPTIVITY DURING A PANDEMIC
Halfway throughout the design process, the COVID-19 pandemic forced all office workers to work remotely. While communication road blocks did occur, eventually I was able to maintain productivity.

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