‍LINKS
> OVERVIEW [NDA]

> PROBLEMS & SOLUTION

> DESIGN PROCESS

> PERFORMANCE
‍
> FINAL THOUGHTS
OVERVIEW [NDA]
SUMMARY
Breakdown Services is an agency that provides casting services (script distribution, project and audition management) for studios executives, media networks, casting directors, and actors. Studio executives use a web portal called Enterprise to view and manage audition tapes sent from casting directors.

My task was to improve the existing workflow and address any pain-points.

Unfortunately, due to privacy reasons, I can’t show the bulk of my work that I did at Breakdown Services. As the primary product designer, here are some brief notes about the work I did during this time:

SKILLS UTILIZED
User Research, User Journey, Design System, Wire-framing, Prototyping, A/B Testing

‍TYPE
Professional
‍
TOOLS
Sketch
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TEAM
Michael Tewasart (UI Designer & UX Researcher)

PROBLEM & SOLUTION

PROBLEM
Our users (mostly Hollywood executives) are having trouble navigating through our web portal. They are unable to locate the next page or know where they are. They are unable to locate a specific info about a certain actor or project. They are unaware when certain projects have been updated with the most recent audition media.

SOLUTION
Redesign the current existing workflow with feedback that specifically address the user's pain points.

DESIGN PROCESS

1)PRESENTATION
• show latest design based on previous feedback
• collect data
2) FEEDBACK
‍• ask  questions about rience
• create personas and goals
3) SCOPE
• establish timeline to
• brainstorm ideas
• prioritize features
4) DESIGN
• redefine UI
• create wireframes, user flows, and interactive mockups
DESIGN PROCESS
A weekly 4-step process has been created, and each approved iteration was presented to the user.

PERFORMANCE

ACHIEVEMENTS‍
  • Maintained and updated a consistent, cohesive visual design system.
  • Worked with multiple departments (development, CEO, management, and users) and balanced expectations and requests.
  • Implemented a new continuous feedback model that encouages feedback to be given/requested throughout the year, and not just during official evaluation periods.
  • Introduced guidance and educational tools throughout the product to promote and encourage Breakdown Service's feedback culture.

FINAL THOUGHTS

IMPORTANCE OF USER TESTING & INTERVIEWING
Knowing who you're designing for and how they interact with your product is just as important as knowing how to design. Asking the important questions can make or break a design.

ADAPTIVITY DURING A PANDEMIC
Halfway throughout the design process, the COVID-19 pandemic forced all office workers to work remotely. While communication road blocks did occur, eventually I was able to maintain productivity and a consistent level of good communication.