SUMMARY
Breakdown Services is an agency that provides casting services (script distribution, project and audition management) for studios executives, media networks, casting directors, and actors. Studio executives use a web portal called Enterprise to view and manage audition tapes sent from casting directors.

My task was to improve the existing workflow and address any pain-points. Unfortunately, due to privacy reasons, I can’t show the bulk of my work that I did at Breakdown Services. Here are some brief notes about the work I did during this time —

SKILLS UTILIZED
User Research, User Journey, Design System, Wire-framing, Prototyping, A/B Testing

‍TYPE
Professional
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TOOLS
Sketch
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TEAM
Michael Tewasart (UI Designer & UX Researcher)

DESIGN PROCESS
A weekly 4-step process has been created, and each approved iteration was presented to the user.

ACHIEVEMENTS
- Maintained and updated a consistent, cohesive visual design system.

- Worked with multiple departments (development, CEO, management, and users) and balanced expectations and requests.
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- Implemented a new continuous feedback model that encourages feedback to be given/requested throughout the year, and not just during official evaluation periods.

- Introduced guidance and educational tools throughout the product to promote and encourage Breakdown Service's feedback culture.

IMPORTANCE OF USER TESTING & INTERVIEWING
Knowing who you're designing for and how they interact with your product is just as important as knowing how to design. Asking the important questions can make or break a design.

ADAPTIVITY DURING A PANDEMIC
Halfway throughout the design process, the COVID-19 pandemic forced all office workers to work remotely. While communication road blocks did occur, eventually I was able to maintain productivity and a consistent level of good communication.