RADNET TV WEB DESIGN

OVERVIEW
RadNet is radiology firm that operates diagnostic imaging centers (MRI scans, CT scan, breast scams; etc).

RadNet TV(RTV) is an online platform that about RadNet (latest advancements in radiology and news coverage are discussed here). Targeted to patients, family members, friends and guests in the lobby, it has accrued over ten million viewers each passing year.
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TOOLS
Sketch
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TEAM
Michael Tewasart (Web & UI Designer), Rodolfo Perez (Developer), Steve Kramer (Project Manager)

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USER RESEARCH

USER PERSONAS
Our patient demographics compose are in the mid 50s, with a gender ratio of about about 60% women and 40% men throughout the states. Most visitors of RadNet TV are patients who are familiar with RadNet and would like to know more about the field of Radiology. Potentially, they can even recommend this service to potential clients.

MAIN FEATURE PRIORITIZATION
Primary inspirations were drawn from Netflix, Disney+, Hulu, and HBO. Most desired elements were:
- Ability to horizontally scroll through thumbnails
- Ability to search by category/specific doctor/user input
- Hero banner on top

DESIGNS

RadNet TV is established a centralized hub for all of RadNet's video content where visitors can view our company's media. As such, our viewership isn't required to visit multiple websites and bookmark multiple pages.

As such, a “streaming service” visual style was quickly established as the best way to redesign the new website. Researching other streaming platform's website (Netflix, Hulu, HBO, Disney+, Peacock) revealed a homogenous design layout which I based RadNet's design off of as I didn't want to break this mental model and wanted to go with the design users are familiar with.

HOME PAGE
Based off of various streaming services such as Netflix, Hulu, HBO, and Disney+. Hero banner provides the latest promoted news as well as a main call to action. Different sections are displayed and the contents can be horizontally scrolled.

CATEGORIES PAGE
Users can search by category or specific doctor.

ABOUT PAGE
The lobby banner with the playing TV simulates the act of waiting in one of our imaging centers.