is an accounting firm based in LA that specializes in various accounting services (payroll, donations, taxes; etc) for both business entities and non-profit organizations.
Figma, WordPress, Trello
Michael Tewasart (Web Designer & Developer)
The site looks out of date and isn't responsive. It lacks consistency and hierarchy, and information is isn't formatted in an easy-to-understand format. It is confusing to navigate and read, discouraging users from contacting the business. The site also had to be redesigned incredibly quickly within 2 weeks.
Revamp the site with a more professional tone while maintaining the original color scheme, with a styling system that places emphasis on hierarchy and can guide the user's eyes towards relevant information. The site would also have to be responsive and easy to maintain.
FROM DIVI TO ELEMENTOR
The client's website was already designed with Divi, but I had no experience using that specific page builder. As a result, I had to use build everything from scratch using Elementor.
Due to the time constraints, I skipped the early iteration of wireframes and jumped straight to high-fidelity mockups.
GOING ABOVE AND BEYOND
I also contributed towards copywriting and sourcing high-quality free-license stock photography, ensuring that the visual elements aligned with the new aesthetic vision.
STREAMLINE AND SIMPLIFY
The pages Book Appointment and Contact Us have been merged into one, as having both could potentially confuse any visitors. A Contact Form was added, but after numerous spam emails it was removed.
Redundant pages such as Services, News, Blogs have been removed.
BLUE IS STILL THE DEFAULT
At the request of the client, the color blue (and its numerous variations) is set as the visual color scheme for all of the pages.
Helvetica has been selected as the default font for a consistent look.
The rebrand was a success, positioning Maque Enterprise as an established company that users can trust and understand what services are being offered. The client has said that he's has gotten more meetings with potential clients that have visited the website.
CMS & PAGE BUILDER ADAPTING
While the site was hosted on a WordPress platform, Divi was originally used for the page builder. I only had experience using Elementor, so I had to download several plugins that would enable me to design.
MODULAR & EASY TO LEARN
The pages that have been designed in such a way that that the client can easily edit out the text without me. This was a feature that was requested and successfully implemented.